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Multi Corporation’s shopping centers across Europe, including Shopping Stadsfeestzaal, are joining forces to raise money so that Ukraine can buy first aid kits. The campaign is a collaboration with UNITED24, a platform launched by Ukrainian President Volodymyr Zelensky.
With the fundraising, Multi wants to help Ukrainians affected by the war. The medical first aid kits – a necessity in the war-ravaged areas of Ukraine and in high demand – cost about 110 euros. Customers and tenants of Multi-Managed Shopping Centers can contribute through Donorbox, an effective online tool to manage fundraising activities.
Donations from the campaign will be transferred to the National Bank of Ukraine and allocated to the Ministry of Health specifically for the purchase of these medical first aid kits. UNITED24 ensures that the proceeds are used for the right purpose. UNITED24 is audited by Deloitte.
Multi Corporation manages more than 80 stores in Europe and Turkey. Thirteen of its employees work in Forum Lviv, Ukraine, and their safety is constantly at risk.
“Multi has been active in Ukraine for more than ten years. We want to support the people of Ukraine in these difficult times,” said Elmar Schoonbrood, co-CEO of Multi Corporation. “We would like to raise money for medical first aid kits as they are much needed right now.”
“The idea behind UNITED24 is simple: to unite the world around Ukraine. To bring us closer together to save our people, defend and rebuild our country,” said Yaroslava Gres, coordinator of UNITED24. “It enables one-click donations to Ukraine from any country. Why is this so important? Because Ukraine knows best what it needs. Because Ukraine can deliver aid directly where it is needed. Because only government cities or roads in Ukraine can rebuild to help people get home.”
UNITED24 is a fundraising platform initiated by the President of Ukraine Volodymyr Zelenskyy. It is the central location for charitable donations in support of Ukraine. During the first 5 months of operation, UNITED24 has raised more than $200 million from citizens of 110 countries around the world. Among the UNITED24 ambassadors are famous athletes – Andriy Shevchenko, Elina Svitolina and Oleksandr Usyk, creative director of Balenciaga – Demna, American actors – Liev Schreiber and Mark Hamill, music band Imagine Dragons, singer and actress Barbra Streisand.